Creativity Is A Muscle

What do you think feeds your creativity? Is it something that you have to seek out? Or is it something that is a part of your daily life/routine?

Creativity is as much what you take in as what you crank out. It’s not all about production. It’s also about input. For me, there are things that I keep in my daily routine that feed me creatively: like reading, writing, listening to music. Then there are other things that I go seek out: like spending time with other creatives (sometimes in a co-working space), watching good films or tv shows, travel. No matter where it comes from, two things have to happen:

You have to be aware of what you’re taking in.

You have to take stuff in on purpose.

Sitting back and expecting creativity to constantly just happen is not owning your responsibility as a creative professional. You made a promise to the people who give you their money that you would be able to show up and make work that is consistent with or better than the work in your portfolio. If you can’t do that, consistently, people will stop giving you money. Creativity is a muscle. You can break it, you can build it, you can make it strong. But if you want to keep looking awesome at the beach, you have to work out… every day. #iworkout #creativesixpack

So I want to challenge you today to think about what you’re putting in your brain. How is it affecting your work? What kinds of things can you add to your routine to intentionally feed your creativity?

I’d love to hear about what you’re doing to get your creative six pack and keep the muscle strong. If this is new to you and you need some ideas on how to get started, I’d love to talk to you! Shoot me an email with any thoughts and questions you might have:

chris@jenandchriscreed.com.

or if you’re getting my emails, just respond 🙂 if not, you can start getting them here.

Happy Wednesday!

Chris