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What Are You Minus-ing?

Walt Disney famously used the phrase “How can we plus it?” when talking with his creative team. What can we add here to make this frame better? How can we add to this to make it a better experience?

But it’s also just as important what you take out.
Minus-ing

What are you minus-ing?
What things can you take out to make your work better and have it speak to the people you want it to speak to?
What things can you minus to serve your clients better?

Seth Godin had this to say when talking about the need to minus:

“[Minus-ing] Makes you more likely to finish. It makes you more likely to be the best in the world at something. At some point when you say we have everything, what you’re really saying is we have nothing.”

Minus-ing is important. Think on this this coming week and be mindful of things you can minus.

Happy Sunday!

Chris

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