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You Can Do Anything For 12 Weeks.

Jen and I are starting week three of a super awesome challenge called The Amazing 12. Essentially you lift things and eat well for 12 weeks and come out on the other side looking awesome and ripped. Three weeks in, I’m down 11 pounds and I’m starting to see real changes in my physique. Anyway, when our friend Dave told us about it and how it all works, I was hesitant to commit. His response, “You can do anything for 12 weeks.”

We’ve heard this before right? You can do anything for (x) amount of time. The problem is not knowing that though. The problem is actually seeing it through. It’s the short-term loss, long-term gain strategy. Sacrifice for a short period of time to fix the problem and you can actually get to where you want to be faster and stay there for a longer amount of time.

Time and time again this has proven to be the best strategy to make real change and to form new habits.

– If you want to get out of debt, stop going out eat for a few months and stick to a budget: Short-term sacrifice, long-term gain.

– If you want to get fit and lose weight, work out everyday for a few months and eat better foods with less sugar and carbs: Short-term sacrifice, long-term gain.

– If you want to build a successful business from nothing, take the time to hustle on it now and it will likely happen faster and the lessons you learned will help to make sure you succeed for longer. (or make it clear that you should pursue something else. Either way, you win.) : Short-term sacrifice, long-term gain.

Instead of doing this though, most of us take the New Years Resolution approach and start with an empty goal and kinda fizzle out before we actually hit a stride. That has never worked. It will never work.

If you want to enact real change in some area of your life and work:

Decide you want a change to happen.

Put in the work now.
Develop habits and systems that ensure you never have to do this again.

The good news: you can do anything for (insert amount of time here). When will you start?


OK, so since I’m embarking on a 12 week challenge, who else wants to join in? Tell me about something you’d like to change, and let’s hear a plan to make some serious progress over the next twelve weeks.


Happy Monday.


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  • darlas parrow - I am going to hustle my business! Schedule workshops, take hubs out for coffee, create content! Work my butt off!ReplyCancel

    • Chris Creed - That sounds awesome, Darla! Lots of goodness on that list 🙂ReplyCancel

  • Kip - This is excellent advice Chris! Love the blog!ReplyCancel

    • Chris Creed - Thanks for reading, Kip! Hope you’re doing well!ReplyCancel

  • Terry Neuzil - The motivation I need for weight loss! Thanks ChrisReplyCancel

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