I heard someone say this during an podcast interview once:
What would you have to say to someone in 20 words or less to make them stop and pay attention to what you’re doing?
Start with something so clear and concise that is unmistakable and unforgettable. Then tell everybody.
If you can make someone pay attention to what you’re doing in 20 words or less, then you can tell the world about it.
And we’ll listen.
Quick note on this: It’s not easy. It will take several re-writes before it’s right. But it’s worth the work. We’re still trying to nail it down in some ways. It takes time and it takes experience. Start now.