I don’t know how else to say this.
You can’t make waves without pissing somebody off.
People like the pool the way it is. Calm. Still. Warm.
So when you jump in and make waves and knock someone of their comfortable, blue, inflatable floaty, they are not going to happy about that. They want you to take the steps. To climb in slow so you don’t disturb the calmness of the waters. Too bad for them them though, right? You’re more determined than that. You’re jumping in.
We’re not trying to make people mad on purpose. But it’s going to happen. People are going to have an opinion of you once you step foot in their market. You may as well jump in and make waves. If they fall of their comfortable floaty, it’s their own damn fault.