Apple’s new iPad Air commercial is perfect. It’s about passion, contribution, and creativity. It’s about humanity. It contains one of my favorite poems: O Me! O Life! by Walt Whitman. As Robin Williams recites this (Along with a quote from Dead Poet’s Society) what unfolds, what transcends in this ad, is more than just a product. It doesn’t slam it’s competitors, it doesn’t claim to be the best. Apple is simply saying: this is what we believe. If you believe this too, then I think you’ll like us.
O Me! O Life!
By Walt Whitman
Oh me! Oh life! of the questions of these recurring,
Of the endless trains of the faithless, of cities fill’d with the foolish,
Of myself forever reproaching myself, (for who more foolish than I, and who more faithless?)
Of eyes that vainly crave the light, of the objects mean, of the struggle ever renew’d,
Of the poor results of all, of the plodding and sordid crowds I see around me,
Of the empty and useless years of the rest, with the rest me intertwined,
The question, O me! so sad, recurring—What good amid these, O me, O life?
That you are here—that life exists and identity,
That the powerful play goes on, and you may contribute a verse.
What will your verse be?