If you intend to make someone fall in love with your product or service, then you need to understand you are also going to offend someone in the process. Stop pretending what you make is for everyone. If it is to be successful, it simply cannot be for everyone.
So, who’s it for?
That’s the question we have to answer is we want people to fall in love. Don’t just try to make everybody happy. Make me love you, or offend me.